Department for Education for M&C Saatchi
Department for Education - 'It all starts with skills'
A major campaign for the Department for Education hones in on learning new skills.
The ad shows a range of people getting ready in the morning. A voiceover explains that everyone has potential but to act on it “you’ve got to do something new to get somewhere new”.
The film aims to inspire young people, adults and businesses to engage in a range of technical qualifications, training and skills.
Creative Agency
M&C Saatchi
Production Company
The Corner Shop
Director
Vincent René-Lortie
Distribution
Beam
