Delivered by Beam.

‘Sicker than the Patients’ is a new integrated campaign created by adam&eveDDB.

With over half of NHS workers suffering from poor mental health and with one in four NHS staff having considered suicide , the new campaign underlines how, in many cases, NHS staff are sicker than the patients they are treating. A 2-minute spot shows CCTV footage of different NHS workers breaking down in moments when they believe they are alone and nobody can witness their true emotional state.

The multi-channel campaign runs on TV, cinema, social, press and OOH.

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