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EE is spotlighting the transformative power of its Wi-Fi 7 enabled Smart Hub Pro and Smart WiFi Pro.

The integrated campaign, developed by Saatchi & Saatchi, GroupM, Digitas UK, and other agency partners, spans TV, BVOD, online video, social media, print, radio, digital audio, search, and OOH. The centerpiece of the campaign is a 30-second TV ad that launched during Good Morning Britain on ITV, with key placements across major shows like Gogglebox, Great British Bake Off, and Big Brother. The ad captures the shift from the monotony of a workday to the vibrant, connected home life that EE’s Wi-Fi 7 enables.

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